Sheraina Valzora is Blockchain Council Certified Web3 Expert, marketing-communications, and production professional with nearly 25 years of cross-industry experience spanning music, tourism, hospitality, entertainment, and real estate. She began her career conducting market research for Fortune 500 companies before transitioning to a major record label, supporting marketing for emerging and established artists. Her expertise expanded into tourism marketing, where she managed strategic messaging, branding, and consumer engagement for a national retailer.

In 2006, she joined a global gaming and hospitality operator, managing a $25 million budget, public relations, community affairs, and sustainability initiatives that earned national recognition for corporate social responsibility. Her contributions bridged brand, cause, and community through communications, strategic partnerships, and large-scale corporate events.

Her production portfolio spans network television campaigns, docuseries, reality shows, award programs, comedy specials, sporting events, and large-scale conferences for leading networks, brands, and organizations. She later led marketing and development initiatives for membership organizations in Silicon Valley and the commercial real estate sector, driving multimillion-dollar funding and growth.

Today, she produces impact-driven productions—including scripted, non-scripted, live, and immersive events and digital content—under THE GLADHAUS CO.

Areas of Focus: Consumer Experience, Emerging Technology (AI, Automation, Web3), Marketing-Communications, Media Production, Operational Improvement, Social Responsibility, Strategic Planning, Sustainability

Industry Sectors:501(c)(3), 501(c)(4), 501(c)(6) Education, Entertainment, Government, Health & Wellness, Hospitality, Travel & Tourism, Real Estate, Retail, Technology