Specializing in the marriage of technology and marketing, I'm a matchmaker of sorts. Without great technology, marketing these days is a bit more challenging. Without great marketing, technology wouldn't be shared and utilized for its best use. There is a symbiotic relationship between the two disciplines.

How audiences, customers, and potential supporters of anything are aggregated and influenced is of particular interest to me.

Recent reads include Blue Ocean Strategy, Awaken the Giant Within, and Plutocrats. I spend time studying how marketing drives a transaction. Without a predetermined outcome being sought, companies simply flounder launching short term initiative one after the other. If you're really willing to entertain a modification to your value proposition and take it to a level where "Value Innovation" takes place, ala Blue Ocean, then we may have reason to chat.

I find that when one honors the audience, builds it, engages it, and then cultivates relationships with it, that business may flourish.