Sherry Wang

[email protected]

CORE COMPETENCIES

Marketing Operations | Data Analysis | Project Management | Process Improvement | Site Experience

Google Analytics | Magento | JIRA | MS Excel | MS Access | SAP | ERP | Omniture | MailChimp

2016-Present:

• Lead ad hoc projects to identify the customer problem statements, by using data/analytics to build a case and using project management skills to drive impact.

• Support Merchandising and Shipping Strategy efforts by acting like a liaison between business and technical teams.

• Manage site experience issues and resolution (Incident management, site issues, opinion labs) related to program.

• Collaborate with Production Support, Engineering, Supply Chain, and Product Management teams.

2015-2016:

• Introduced new programs by partnering with Southeast Asia, Japan, HK and US platforms for global business development.

• Increased YoY revenue by 706% by establishing, developing processes and KPIs, analyzing site traffic and product performance data, utilizing available resources to deliver creative solutions.

• Advise executives by presenting compelling, data-driven recommendations, increased new business by $2M (38%).

• Manage all digital communication projects (email marketing, social media, oversea production etc).

2014-2015:

• Enhanced website performance with significantly improved conversion rates by coordinating product managers, engineers, designers and manufacturing partners to ensure the standard of product quality and user experience.

• Improved key campaign QA process by identifying and building test plans that target specific business goals with design, development and execution teams.

• Led new strategic initiatives on brand positioning by defining target market, reflecting competitive and consumer trends as well as market needs; successfully launched the first in-house brand with CPG products within required timelines.

• Managed in-house brand by creating brand identity, building brand launch roadmap, and effectively leading an international team in the Philippines.

2013:

• Reviewed and evaluated Request for Quotations (RFQ) and Request for Proposals (RFP) from international tea

2012-2014:

•Grad School

2009-2012:

• Coached and mentored tellers, bankers and coordinators on technical knowledge and professional development.

• Researched, created and monitored investment plans for business and individual clients. Nation top mutual fund salesperson.