Shobha Ponnappa

Consulting in Digital Marketing Breakthroughs is my forte.

My website is at http://shobhaponnappa.com, where I have detailed my case studies in Brand Strategy, Content Marketing, Social Media and ROI & Loyalty. I also offer a FREE one-hour Skype Consultation to interested brand marketers to show them how I can help them make breakthroughs.

Working for 35 years with over 125 client brands on the extreme cutting edge of digital technology I have developed a breakthrough thinking style all my own. I can “imagineer” competition-transcending brand strategies that allow the brands I work on to float sublimely above the market, with least effort and maximum buoyancy, finding nothing but open spaces to grow larger in.

HERE'S MY APPROACH TO BREAKTHROUGHS

This is what I think …

"A solution effected in the playing field of the known and obvious is a solution starting with boundaries. Whereas, for a strategy to have a limitless canvas, it has to come from a whole new strata above the realms of normal thinking. It has to raise the level of possibility on many simultaneous and synchronous aspects – brand, consumer, content, social behaviour, commerce, ROI, advocacy. It has to be a dramatic altitudinal shift to get the widest arc of vision. My methodology is based on a top-angle view that escapes from the very epicentre of the challenge and floats out into the widest possible vista of thought. This personal knack of solution-engineering helps me strategize for the highest perspective – where breakthrough brands have nothing but space to expand in and waft through wherever the winds of the future can take them.”