Mike Pritchett

Producer, CEO, and Film Production in New South Wales, Australia

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I’m CEO and Founder of Shootsta, the world’s fastest-growing video production and technology company. We revolutionise the way businesses communicate with video at scale.

The Shootsta model enables brands to produce high-quality, cost-effective videos that are on brand, on message, and yet inherently scalable from start to finish. I created the Shoosta concept in 2015, after working in the video industry for 16 years and understanding that brands needed an easier way to create value-add content at scale (that remained cost-effective). I realised that if we could provide brands with the camera equipment, training, video management platform and professional editing to succeed with video, they could share their videos with the world, without blowing their budgets. And the concept took off – from humble Sydney-based beginnings, we now have international offices spanning Europe, Asia, ANZ and the US, serving over 150 Fortune 500 clients like Qantas, Samsung, GSK, BAE Systems, SAP, Visa and Oracle.

As well as Shootsta, I’m Founder and Director of Australian-based company Trapdoor Productions, which specialises in high-end branded video content. Basically, I’m all about video and inspiring businesses to connect with their audiences in new and exciting ways.

If you’d like to find out more about why video is absolutely essential for brands in the digital age, please don’t hesitate to drop me a line at mike@shootsta.com.