Shubhra Sinha is the Managing Director, Marketing Globalization, leading Cisco’s effort for globalisation of its world-wide marketing strategy. Reporting to Cisco’s Chief Marketing officer, she is responsible for driving marketing efforts for Cisco’s Globalisation initiative, as well as identifying, planning and implementing changes required to make Cisco’s overall marketing strategies ready for a global market and audience. Shubhra also provides leadership to streamline global CMO functions which can be delivered from India and Emerging Markets; to support marketing needs around the world by building scalable and efficient marketing services ecosystems and centers of excellence. An IT industry veteran with over 22 years of experience, Shubhra recently moved to India after 16 successful years with leading organizations in the US. She led global Solution Marketing and Professional Services organizations in companies like HP, Mercury Interactive, Deloitte Consulting and a few start-ups. At HP Software, she led the world-wide Services Oriented Architecture Solution Marketing organization. At Mercury Interactive, she built the company’s presence in the IT Service Management space from being a non-player to a significant provider. She started her professional journey in the US with Deloitte Consulting, and earlier in India with CMC Limited. Shubhra is a certified professional in a number of SAP modules and IT Service Management. Shubhra has an MBA in International Marketing and a Bachelor of Science in Physics from Lucknow University. A US Citizen, Shubhra is currently based in Bangalore, India for a few years, spending quality time with her parents.