Sheikh Shujah

An entrepreneurial and data-driven Sales & Go-To-Market Leader with a career defined by the intersection of Revenue Architecture and Corporate Finance. With a trilingual background and deep expertise across the APJ region, I specialize in scaling high-growth SaaS organizations by aligning rigorous financial analysis with aggressive sales execution.

I began my career at Xander Investment Management, a US$4BN+ AUM private equity firm, where I served as an Investment Analyst in the Chairman’s Office. In this capacity, I led numerous early and mid-stage direct equity investments and managed complex real estate financing and divestments for the family office. This foundational experience in due diligence, valuation, and investment structuring now informs my analytical approach to sales leadership.

Transitioning into the tech sector, I held pivotal leadership roles at Remote and Amplitude (NASDAQ: AMPL). As Head of Sales for Greater China, India, and Southeast Asia at Remote, I orchestrated the GTM framework for a team of 9 Account Executives, consistently exceeding multi-million dollar ARR remits and achieving up to 190% of bookings targets. Previously, at Amplitude, I founded and scaled the Velocity Sales and Sales Development functions across APJ, driving significant new business acquisition and renewal success.

Core Expertise:

B2B Sales Leadership: Full-funnel ownership, from lead generation and SPIN/BANT qualification to complex commercial negotiations and CRM-driven reporting.

Go-To-Market Strategy: Expert in market sizing (TAM/SAM/SOM), sector-specific value propositions, and localized pricing strategies for regional expansion.

Corporate Finance & Private Equity: Deep proficiency in DCF valuation, 3-statement modeling, waterfall distributions, and financial due diligence.

Startup Advisory: Strategic guidance for early-stage founders on cap table management, fundraising (Equity/SAFE/Convertible Notes), and optimizing growth vs. profitability.