Courtney Shuster

Principal at Ringleader Ventures and Co-Founder of RocketSled in Chicago, Illinois

Courtney Shuster

Principal at Ringleader Ventures and Co-Founder of RocketSled in Chicago, Illinois

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I am passionate about the way digital products can reach people in their everyday moments and make their lives easier and better. I am a believer in lean, iterative models of product development that allow you to get an idea to launch quickly while constantly validating the value and usability of your product with users.

My journey began at a start-up called Circles in 1999, where I worked in various product development roles to help grow Circles into a world-class virtual concierge provider (eventually acquired by hospitality giant Sodexo in 2007). After Circles, I became VP of Product & Marketing at Spire.com, a spinoff of Circles, where we leveraged our rich knowledge base of niche experiences and services to create a high-end lifestyle resource for savvy travelers.

After Spire was acquired by Perfect Escapes in 2010, I returned to Circles as a consultant providing strategic direction on user experience design and content strategy for American Express' first mobile app for its highest value and most exclusive customer base - the Centurion card members.

In 2011, I joined a user-centered digital consultancy in Chicago called Manifest Digital. At Manifest, I led mobile strategy and experience design for their largest client, Allstate, as well as provided oversight and thought leadership on other mobile engagement work.

Most recently, I was a Practice Lead in the Products & Innovation group at Slalom, a business and technology consulting firm, where I worked with clients to invent, model and launch new digital products as well as transform their organizations to release new products faster and better to consumers.

In January of 2016, I joined Ringleader Ventures to advise start-ups and help entrepreneurs prove the value of their ideas and accelerate their path to capital through a new company called RocketSled.

Client Work: Coca-Cola, Weight Watchers, Allstate, American Express, Merge Healthcare, Taco Bell, PointDrive, Dearduck, Amex Global Business Travel

  • Work
    • Ringleader Ventures
  • Education
    • Dartmouth College