sierrasocks

SierraSocks is a direct‑to‑consumer e‑commerce site specializing in a wide range of socks—casual, performance, diabetic, school uniform, and more. The site features clear category navigation, strong social impact messaging (“Buy 1 = Give 1”), and over 1,600 customer reviews, but shows opportunities to improve SEO (missing meta descriptions, thin text on key pages), performance (reliance on JavaScript without fallbacks), and accessibility (alt‑text gaps, “enable JavaScript” blocker). Our analysis covers design, content, technical, and user‑experience dimensions, with concrete recommendations for optimization.