Siew Wai

Siew Wai has over 14 years of combined experiences and accomplishments in the ICT and e-commerce industry. He is currently the Country Head of Reebonz Malaysia, the largest online shopping destination for luxury products in Asia Pacific. In his present capacity, he spearheads Reebonz’s office in Malaysia, formulates business strategies and manages the operations of the business. He is part of the senior leadership team in Reebonz Group that determines the overall business direction and is instrumental to the development Reebonz’s Luxury Ecosystem in South East Asia.

Prior to joining Reebonz, he held several senior positions in Huawei covering roles in business development, marketing and product management. He joined the company as one of its pioneer team members to build the network terminals and devices business from scratch in 2005. By working directly with Huawei’s Senior Management Team and key players in the Telco industry, he was able to rapidly expand the business, and positioned Huawei as Malaysia’s market leader in Mobile Broadband. His last role in Huawei was Regional Marketing Director, responsible for the market development of 7 countries in South Pacific Region.

In terms of academic qualification, he holds a 1st Class Honours Degree in Business Information Technology from Coventry University, United Kingdom. He passionately believes in enriching lives through innovative technologies and aims to actively contribute to the growth of e-commerce in this region.