Silvia Sederino

Business has only two functions - marketing and innovation (M. Kundera).


COMMUNICATION IS THE REAL WORK OF LEADERSHIP

I reflected about the meaning of marketing and I realized that people need a leader, someone that help them to choose what is the best for them. This is the marketing role and this is also mine. I love my job because it gives me the incredible potential to influence the choice of people: we can stare after new ideas and products that will become "leader" in the society.


THE LOGIC OF WORDS SHOULD YIELD TO THE LOGIC OF REALITIES

A good marketing strategy needs to combine logic and creativity, analysis and innovation. I work having this in my mind at every step. The secret for a successful campain is: think out ofthe box without losing the sense of reality. For this reason is important to be accurate, to be on time and to create an efficient and cost effective work.


WORLD OF THE MONTH: MARKETING! POWER TO IDEAS

My method is different: I do not rush into actual work. When I get a new idea, I start at once building it up in my imagination, and make improvements and operate the device in my mind. When I have gone so far as to embody everything in my invention, every possible improvement I can think of, and when I see no fault anywhere, I put into concrete form the final product of my brain.


In conclusion, my works come from the conjugation of communication, analysis and research, elaboration of new ideas. This make me successful and professional.

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