I was born in London and spent the last 28 years working as a Business Communications Expert and Market Researcher– having worked for leading advertising and market research agencies such as TNS, JWT London, Research International and Continental Research. During this period I conducted hundreds of major research projects and workshops. These included:
· Workshops for presentation technique
· Workshops to generate ideas
· Workshops to help teams cooperate and bond
· Marketr Research for brand development, new product development, brand positioning,market potential, advertising evaluation, packaging design, logo evaluation and Point-of-Sale evaluation
I lived in Israel between 1979 and 1986, serving in a combat infantry unit (Nachal) and subsequently studying English Literature and Theatre Studies at the Hebrew University of Jerusalem.
I returned to London in 1986 and worked with numerous UK, European and American companies and brands, such as: HewlettPackard, Husqvarna, British Telecom , Nestle,Bosch, Diageo, Bols Advocaat, Smirnoff, Bell’s Whisky, Fosters’ Lager, Carlsberg, Nationwide Building Society, Waitrose, Wrigley UK, Varta ConsumerBatteries and Aviva Insurance – as well as advertising agencies such as Saatchi & Saatchi, Grey and Abbot MeadVickers
In the past 2 years in Israel have run workshops teaching Business English for a number of institutions –including presentation technique courses forHaifa University
(5courses: 1 x 20 hours; 4 x 8 hours), and Business English courses for Panasonicand SanDisk
In all the courses I have received very positive feedback – the results of which can be made available on request.