Chief Creative Officer, Architect, and Creative Director in London, United Kingdom
Now - Chief Creative Officer, H+K Strategies, London.
Was - Global Brand Director at communications agency, Exposure and ECD at Good Relations, part of CHIME.
___ Creative Direction & Strategic Council.
‘In the constantly evolving media landscape my passion lies in creatively exploring and exploiting new communication models – new channels are like new colours with which to paint brand stories and bring to life communications campaigns. We have moved from monochromatic storytelling through full techno-colour and are now moving into the 3D and 4D storytelling spaces.
___ Operating in the owned, earned, shared and bought media space our approach should be to build insight led communication platforms. Our ideas need to balance art and science, the creative and commercial, the cultural and the economic and then unlock their potential of our ideas using content led storytelling to build brand advocates.
___ What’s next? To date our campaigns have included influencers, on & off line PR, digital & social media, brand experience, events, advertising and print and our content editorial, film, image and celebrity. We need to constantly innovate in the ways we engage and reward consumers. We need to consider new products and services as well as emerging channels as the new colours of communications. Change is the opportunity we need to embrace.’
___ Architecture : Fashion : Food
Simon studied Architecture at the Bartlett School of Architecture and practised as an architect before moving into the creative communications business. Indulging his other passions he is still sometimes Beam Cottage Architect and once in a while The Kitchen Porter at the CiCi CoCo Kitchen.