Milano and Mondaino
Simona Segre Reinach is Associate Professor of fashion studies at Bologna University, Rimini Campus. She has written on fashion from a global perspective in the books, such as Berg Encyclopedia of World Dress and Fashion (2010), The Fashion History Reader (2010), as well as published articles in Fashion Theory, Fashion Practice, Business and Economic History, and Critical Studies in Fashion and Beauty. She is Author of Mode in Italy (1999), La moda. Un'introduzione (2005, 2010), Orientalismi. La moda nel mercato globale (2006), Un Mondo di Mode (2011). She sits in the Editorial Board of Fashion Theory, Dress Cultures, The International Journal of Fashion Studies.She is also involved in Fashion Curation Studies. She curated the exhibit 80's-90's Facing Beauties. Italian Fashion and Japanese Fashion at a Glance (Museo della città di Rimini, 11 ottobre-8 dicembre 2013).
Her particular interests are directed towards fashion theory and fashion practice in an anthropological perspective; the use of fieldwork in fashion studies, the relationship between ‘made in', national identity, consumption and production in the global fashion industry: - The evolution of Italian fashion industry after the 80's, - Sino-Italian joint ventures, - Western attitudes towards Chinese fashion industry and Chinese consumers, - Western brands in China and local fashion resources.