Dr Simon Fifer is a founding partner in CaPPRe and Director of Research and Innovation. He is a specialist in studying human decision making using choice based measurement. Prior to starting CaPPRe, Simon was core member of the Centre for the Study of Choice (CenSoC, UTS) and the Institute for Choice (I4C, UniSA).
Simon manages all the technical aspects of projects and is responsible for continuing to push the research boundaries to ensure CaPPRe are at the forefront of innovations in choice based methods.
Over 12 years’ experience in industry / client management allows Simon to present the technical aspects of choice research in an industry friendly manner. Simon considers himself a ‘pracademic’ (practical academic), with a research focus directed at solving real world problems with major societal impact.
Simon regularly presents at various national and international conferences, and publishes papers in leading academic journals.
Simon has a PhD in Choice modelling from the University of Sydney.