Simon Lesch
ai, Consultant, and digital marketing in Sydney, Australia
I’m an AI and marketing consultant and keynote speaker, helping organisations turn emerging technology into practical competitive advantage. Over more than twenty years in digital strategy and transformation I’ve advised brands such as Google, Bupa, TAL, Mastercard, Mailchimp, Shopify and NetSuite, building a cross industry view of how AI and data are reshaping customer experience and growth.
Currently I lead AI and transformation across APAC at Archetype, following roles in federal government and digital health where I worked inside some of Australia’s most complex, regulated environments to modernise systems and improve access to information.
I bring a forward looking, efficiency driven lens to AI, shaped by Six Sigma training and a belief that technology should free people to focus on creativity, judgement and meaningful work.