Simon Robinson

London, United Kingdom

Simon Robinson has been writing award-winning films, ads, books and digital things for more than 20 years. He grew up in Newcastle and started his professional life as a scaffolder’s labourer, then tried his hand at turkey-plucking, oyster-farming, tea-packing and as a man giving birth in a Channel 4 documentary. Luckily, he eventually discovered that he had a way with words.

In 2012, Simon wrote his first film for cinema, The Odyssey, directed by Asif Kapadia, who has just won an Oscar. It was released as part of the Cultural Olympiad. He's currently working on a cycling film that is not about Lance Armstrong.

In advertising, Simon was executive creative director of Kitcatt Nohr Alexander Shaw from 2001-2011 and of Kitcatt Nohr Digitas until late 2012. He then founded creative consultancy MR S J ROBINSON LTD, which counts some of Europe’s largest brands among its clients.

As a copywriter and creative director, he has won more than twenty leading awards – DMA, European DMA, John Caples, ECHO, Campaign Direct, and Thinkbox awards. He has also judged most of them.

He has been responsible for creating amazingly successful work in many media on accounts such as Asus/Intel, Waitrose, Lexus, John Lewis, Glenfiddich, WaterAid, National Book Tokens and Booktrust.

He wrote and creatively directed the most successful direct response ad campaign ever – for Friends Reunited. And their most successful OLA campaign.

Campaign recognised one of his Waitrose ads as ‘fifth most important’ press ad of the year. (He’s still not
sure if this is a good or a bad thing).

He invented an entire category of creative work – offline interactive – for Lexus. (And sold a lot of cars for them)

He created and creatively directed Intel and ASUS’s global content-led campaign ‘In Search of Incredible’, directed by the aforementioned award-winning Asif Kapadia and leading to a 300 per cent uplift in sales.

He created and creatively directed WaterAid’s extraordinary ‘remote-controlled poo’ viral.

He conceived Waitrose’s first social media campaign.

You can see some of his work at and

He writes a cricket blog called – if you like cricket, you might like it.

You can contact him at

  • Work
  • Education
    • RGS Newcastle
    • St Peter's College, Oxford