Sinead Norenius is an entrepreneur, advisor, investor, and mentor with strong roots in the beauty and influencer marketing industries. Having started and sold two companies of her own, Beautisol, a sunless tanning company that was distributed on HSN and in spas and salons nationwide (acquired in 2015), and iFabbo, an influencer marketing and technology platform (acquired in 2014), Sinead is passionate about women in business and helping women stay in positions of power and leadership.

She is the Owner of InnoVitale Spalocated in St. Petersburg, FL which is focused on nurturing women who are navigating midlife and the transformative journey of perimenopause and menopause. Her expert team of therapists are dedicated to supporting women through the natural changes in their skin, muscle tone, and overall health.

She is also currently Co-Chair of the St. Pete chapter of Women In Tech and Entrepreneurship as well as an advisor to Statusphere, an influencer technology platform and Belle.ai, an Artificial Intelligence company that provides access to skin health and skin cancer diagnosis. Something she is very passionate about as a Melanoma survivor herself.

Sinead has held Executive Product Management roles at Cision and Valassis/Vericast (now a RR Donnelley Company), overseeing various Saas products and technology platforms within these billion-dollar companies. Sinead has worked directly with some of the largest Fortune 500 CPG companies building programs and Go-To-Market strategies that have consistently delivered results, accolades, and awards.

Sinead is a thought leader, speaker and contributor to various publications, podcasts and articles such as AdWeek, Forbes, Business of Fashion, PRDaily, PRNewsweek, Marketing Brew, Vogue Business and more.