I'm vaibhav. I like lots of things - but mostly media, culture, & seasoning. I head up trends + cultural intelligence @ Scratch (MTV Networks).
+ Ad Age: Culture in 2010 (& more AdAge articles here)
+ The Huffington Post: Can You Fall in Love With Your Favorite TV Character? (& more Huffpo articles here)
+ PSFK: Dispatches from the Road (& more PSFK articles here)
Some other things:
+ Nerdy profile in Paper Mag
+ PSFK Snapshot City Guides