Sinmi Araoye

Boston, MA

Have you ever read a book that changed everything? At 13, when I first read Louisa May Alcott's Little Women, I found my hero in "Jo March". Her brave attitude made me bold. I could be different. I could fall in love with fashion, food, travelling, and mathematics. I could be bold enough to study writing at the UC San Diego.

When I was graduating from UCSD, I met an Enterprise Rent-A-Car recruiter who gave me the best advice ever. She told me to work in retail for a while. A stint working at Macy's opened my eyes to my passion for brands and customer service. On the day of my LSAT exam, I decided to move to my favorite city, Manchester UK, for an MSc. in Fashion Retailing. I also have an MSc. in Management and Marketing.

Being bold has meant co-founding a fashion brand, House 38, in Lagos. Then I fulfilled my desire for a year of service by teaching at a public secondary school in Ibadan, Nigeria. In my recent act of boldness, I moved to Boston to join the Start-Up Institute.

I have decided I want to be part of forward thinkers. I want to be part of something I can be evangelical about. I want to contribute and feel a sense of responsibility for my work. I want to be stretched constantly and learn something new everyday.

One of my mentors, said to me recently, "You are not a fan of normal." This is why I feel like the best place for me is at a start-up. I am hoping a girl with a passion, for creating optimal brand experiences, will find her fit.


  • Education
    • University of California, San Diego