Sir Lynton Crosby

Sir Lynton Crosby is an internationally renowned campaign strategist and the Co-Founder and CEO of the C|T Group.

Drawing on skills and experience acquired over a lifetime of political campaigning, Sir Lynton has equipped some of the world’s most well-known corporate organisations with the research, messages and strategy needed to achieve their goals. He has provided strategic counsel to leaders in financial services, energy and resources, defence, health and pharmaceuticals, property, and consumer goods, as well as the multi-national charity and not-for-profit sectors.

After working as Federal Director of the Liberal Party of Australia (1997-2001), Sir Lynton recognised that as in politics, cutting-edge research is imperative to ensure success for clients across all sectors of business, and thus developed and operationalised a unique research methodology which is at the core of everything the C|T Group does.

A systematic investigation into the key drivers of clients’ target audience has always been the foundation of any project – and from this unique understanding and resulting actionable insight - Sir Lynton and the C|T Group have successfully deployed communication strategies in corporate campaigns across all sectors around the globe.

Such results range from profitable brand architecture to industry and association positioning, corporate reputation and financial transactions. Sir Lynton has also provided strategic counsel on issues including government relations, crisis management, mergers and acquisitions and litigation.

Since Sir Lynton founded the C|T Group in 2002, the group has grown into an international consultancy with offices in North America, Europe, India, Hong Kong and Australia.