Sister Betsy's Surf Wax

Sister Betsy is a company by surfers for surfers. The company specializes in hand poured surf wax that is organic and made locally in Venice, California. James Mosely founded Sister Betsy in 2020. The Sister Betsy brand focuses on inspiring its customers, breaking the status quo and pursuing their dreams. When choosing the name for his company, the popular song Bam Bam inspired James, a song by the famous reggae artist Sister Nancy. Reggae music has long been ingrained in surfing culture. Although it is not the only music that surfers listen to, it truly embodies the relaxed lifestyle that surfers promote and has helped them share their culture within the surfing community. Even the word "Bam" has been defined in such a way that the mind of an individual cannot be held within any limits. With this business, James spreads his message of following what one believes in and going his own way and in this way achieving a positive influence with his customers. With this positive message he reaches an audience of younger surfers especially well. The products created by Sister Betsy, the surf wax in particular have gone through rigorous testing and designing before James found the perfect formula that would have incredible longevity for surfers. The wax is manufactured in America and is also produced with organic materials during a manual pouring process. The hexagonal shape of the wax is not only a unique and aesthetically pleasing choice of design, but also ensures easy handling. The ease of use is significant for beginners as well as professional surfers, like Nate Yeoman, who helped James test the wax to find the perfect formula. Nate Yeoman has been a huge supporter of Sister Betsy Surf Wax and has become a sponsor of the products as well. James set out to not only build a business but build an impressive product that surfers would love to use, and then grow his brand and company organically around it. James does everything very carefully and considers what will have the biggest impact on those who will consume his products. James Moseley is very involved in all aspects of the business with Sister Betsy and loves interacting with his customers. Sister Betsy is rapidly expanding as more and more surfers grow to love their high quality products, but loyal fans of the brand can rest assured that Sister Betsy will always stay true to its core values.