Is: Founder of content strategy consultancy Sitegeist, 2007.
Is: Married with kids.
Was: Managing Editor, lonelyplanet.com.
Was: Film critic, the Big Issue Australia.
Was (or Is): Author of Micronations.
Has: Worked with clients including Walt Disney Australia, Coles, Medibank, NASA, the ABC (Aust.), World Vision, Qantas, Save the Children, Jetstar, the City of Melbourne and many, many more.