SUMIT KAPOOR
Integrated Marketing, Digital Leader, and Omnichannel Brand Strategy in National Capital Region + Virtually Anywhere
Growth-driven, Business & Marketing Professional with a strong customer focus (B2B, B2C & B2B2C) and 20+ years of progressive experience in building and scaling sustainable verticals in Marketing, Media & Advertising Industry.
Fuelled by digital-first and experiential must approach, have been implementing ROI-driven, innovation-led, high-impact integrated marketing campaigns for Fortune 500 companies, FTSE 100 brands, MSMEs, and start-ups.
An integral member of senior management functions, a brandvalue creator, with a proventrack record for driving business growth through brand experiences, integrated campaigns, event solutions & omnichannel brand strategy.
Adept at planning and executing BTL strategies for large-scale offline campaigns, handled high-impact launch events, creating powerful IPs, global brand activations, tradeshows & conferences across national and international geographies in India, Middle East. Europe, and The Americas.
Possess an entrepreneurial spirit, I thrive in building strong C-Suite & media relationships, strategic thought partner with the ability to leverage internal and external networks, tracking of goals, manage concurrent projects from inception to successful seamless execution, proficient in leading cross-functional teams, scaling business verticals, transforming marketing strategies into measurable business outcomes.
A leader in client relationship management, crafting data-driven content, delivering client-centric brand experiences, and fostering strategic alliances.
Successfully developed superior value propositions and marketed 250+ products/services. Extensive experience in Telecom, FMCG, FMCD, Technologies, BFSI, Media, Financial Services, Healthcare, Travel & Hospitality & Services Industry.
Visiting Faculty at reputed business schools - teaching "Search Engine Management, Strategic Management, Social Media Management & Artificial Intelligence"
Areas of Excellence :
Brand Marketing | Marketing Communications | Humanizing Tech Customer Experiences Curator | Experiential & BTL Activations | Digital Transformation | Storytelling & Content Curation | Digital & Social Media Marketing | Sports Marketing | Partnerships & Strategic Alliances | Brand Strategy | Artificial Intelligence Powered Marketing Solutions | Management Leadership | Influencer Marketing | New Geography / New Category / New Product Introduction.