Igor is the pioneer of internet advertising in South East Europe. Currently is in position of creative director @ ProMedia Group.

Was the chief creative officer of Httpool a leading new media agency for emerging markets.

Prior to joining Httpool, founded Invent, a highly rewarded Interactive Agency in SEE that was sold to Grey Interactive (WPP Group).

Igor’s love with digital started in 1981 with his very first computer – a Sinclair ZX81. Throughout the years he recognized the potential that digital advertising has in terms of customer engagement and infotainment and devoted considerable efforts to raising awareness of the importance of digital advertising in countries just arriving on the internet scene.

His first advertising campaign on Facebook started in 2008 for Alicia Keys and Vodafone.

He was the youngest board member of the Croatian Advertising Chamber.

Igor was also a jury member for many festivals and events:

- Art Directors Club – digital ( http://www.adceurope.org )

- European Youth Award (www.eu-youthaward.org )

- Croatian Advertising Festival

- Golden Drum - New Europe Advertising festival (youngest member of jury)

- Magdalena festival of creative communication

- Sempl (Media trends conference)

- Judgement Day

He is also regular lecturer at the:

- London School of Publics Relations where he teaches internet communications and public relations,

- guest lecturer at the Faculty of Architecture – School of Design

- Faculty of Economics and Business at the University of Zagreb in the marketing department.

Igor is a passionate sailor and is the winner of many regatts, including famouse Mrduja, Viška Regatta, Komiška regatta, Paiška Reagtta… with his Polet Furioso sailing team.

He has a dog. He’s called Dimitry.