Scott Lackey
Small Business Owner in New York
Scott Lackey
Small Business Owner in New York
Scott has over twenty years of experience in the communications business. He founded Jugular in 2006 and has guided the agency into a prominent position as one of the premier New York-based agencies that combines traditional communications with a strong digital and social media focus. Jugular's current clients range from luxury travel companies to sports supplements, to IT to healthcare. Before Jugular, Scott developed campaigns for numerous agencies including McCann Erickson and Young & Rubicam Partnerships and has worked alongside advertising legends like Roy Grace, Diane Rothschild and Jerry Della Femina. Scott has originated campaigns for hundreds of companies including Apple, Motorola, Nestle, Kraft, Mazda, and Sony. He has worked on products ranging from fast cars to bioengineered skin for diabetic patients. A recent highly controversial Jugular anti-addiction campaign featured Chris Farley and a headline that read "It Wasn't All His Fault." The "Farley" campaign received over five minutes of coverage on the weekday morning Today Show and was covered by hundreds of media outlets. Prior to entering advertising (thinking then it would be all about drinking during the day) Scott was an English professor at NYU.