Sarah Martindale

I'm an interdisciplinary researcher, with a background in arts disciplines, concerned with the transformational impact of digital technologies on cultural experiences. Current topics of interest include: research collaboration with creative and advertising industries; science communication; interpreting data visualisations; audience measurement techniques and tools; researching in the domestic environment; video ethnography; privacy and the value of personal data; alternate reality games and pervasive drama; mediating disability; Shakespeare in contemporary culture; film and cultural identity; digital personhood.