Salesforce and Jaquar Group Join Forces to Drive Digital Transformation

18 June 2025 | SMEStreet Edit Desk

Salesforce, the world’s leading AI-powered CRM platform, has announced a strategic alliance with Jaquar Group, a major Indian manufacturer of bathroom and lighting solutions. This collaboration aims to accelerate Jaquar’s digital transformation by enhancing customer engagement, streamlining operations, and driving business growth through advanced AI and mobile-first technologies.

As part of this transformation, Jaquar Group will adopt a comprehensive suite of Salesforce tools, including:

• Consumer Goods Cloud – to improve sales processes and efficiency.
• CPQ (Configure, Price, Quote) and Partner Community Cloud – to simplify pricing and strengthen collaboration with partners.
• Field Service – to optimize service delivery for internal teams and field contractors.
• Tableau – to power data-driven insights across the company for smarter decision-making.

With operations in over 55 countries and a workforce of 12,000+, Jaquar will implement Salesforce solutions across key areas such as Bath and Light, aiming to create a unified, AI-enabled customer experience and eliminate data silos for faster, more strategic business decisions.

Executive Insights:

Arundhati Bhattacharya, CEO of Salesforce South Asia, stated that digital transformation has become essential for building long-term value and operational excellence. She praised Jaquar’s forward-looking approach in embracing data, automation, and AI to redefine customer interactions.

Rajesh Mehra, Director at Jaquar Group, emphasized the need for agile, data-centric operations that respond in real time to customer needs. He sees this initiative as a step toward future-proofing the business.

Ninad Raje, Jaquar’s CIO, described the partnership as a major shift in how the company operates, focusing on creating a connected and intelligent enterprise that can stay ahead in a dynamic market.

This collaboration also ties into Salesforce’s broader innovation strategy, particularly its Agentforce platform, which empowers businesses to deploy AI agents that can independently take action across various functions—marking a new phase of human-AI collaboration in the enterprise space.

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