Smita Lakra

When I bought my first smartphone, I was in awe of what technology and such a small device could do! I loved exploring and using different apps (mostly free) even if I wasn’t the target user. And there was no looking back.

I stumbled and oh very nicely with a startup who was working on AR and Location based services, quite ahead of its time. I have created campaigns for many brands and pitched + sold AR to jewellery brands for an Indian festival.

Then I went on to solve the challenges for Emerging Markets in Africa & Bangladesh to provide services on mobile. I introduced WAP channel to the traditional channels boosting the rich digital experience and creating better User Experience. I have experience with platform migration which is kinda organising and cleaning - aand I thoroughly enjoyed doing it! Played with Google RCS and ML - created a chatbot assistance for enterprises, created mobile voice offerings (IVR) for people who may not have access to smartphone/internet.

I made the journey to Krakow four years ago, after spending the majority of my life in Bangalore, India and what a ride it has been!

I donned new hats very differently than before, worked with different teams, adapted to new culture, met new people and got hit with a vastness of fresh new ideas and outlook. I love to win but helping the team win gives me greater joy.My spidey sense is good but I seek data for my decisions.

My zeal for knowledge nudged me to complete certifications - PSM I & PSPO I, and learning the Polish language a bit everyday!