Eleanna Smpokou
London, UK
Marketing in a digital & mobile universe
- From linear funnels to convergent ones.
- From rigid strategy plans to agile development & two-pizza teams.
- From memorising & absorbing huge chunks of information to curating machine knowledge.
It took me a while but I finally found my place in this world!
Hint: Chemical Engineering graduate who did an internship in New Business Development and fell in love with marketing & advertising. Passionate about turning the understanding of consumer behaviour into powerful marketing strategies that seamlessly connect the offline with the online world.