Sofia Cruz

Hi, I’m Sofia and I help companies launching a new product/service discovering their most profitable customers!

So, let's me explain exactly what I do: I use are some methodologies know as state of the art in customer marketing, that will result in a clear identification of:

- The problems your customers are trying to solve that will lead (or not) to a purchase;

- The journey your customers go through from the moment they have a problem to solve to the moment they make a purchase (or not);

- The difficulties they face when trying to solve their problem

- And the aspects they value when looking for a solution (luckily: your product/service).

Now I wonder... Does it sound interesting?
It is!!!Because by knowing this you'll be able to see who's most avid for the solution you're selling and how you can best develop your product/service to meet your most profitable customer expectations.

Now, if, by any chance, you're a marketing guru, I know I must use the following keywords to touch your heart: jobs to be done (or customer jobs, as you wish), customer pains, customer gains and consumer decision journey (aka: customer journey). These are the tools I work with most though I also feel very at ease with business model generation.

Anyway, by using them - and I've practical experience in this field, you're avoiding the risk that is usually linked to new product launch (50% to 90% of failure depending on the source you choose to follow...)

So, convinced?

If not, just try to think of the investment involved in the percentages above...

So, if any of this makes sense to you and you want to discover your most profitable customer faster and smoother, I suggest let's have a talk!

You can reach me with a click on the button above.

See you soon!