Sohrab is a long time member of the tech community, having worked as a Creative at Apple Inc. for several years. He's since left the company and started his own Apple Certified consulting firm, Bebi Tech Consulting. He's also the founder & Editor-in-Chief of SonyRumors.net, a website dedicated to building a community around Sony & PlayStation.
Sohrab has just recently co-created a new venture with Allegra Wilson called iBooksEditor which focuses on empowering the writing community by making it easier than ever to create, edit and publish iBooks to Apple's iBookstore.
With great passion for Edgar Rice Burroughs and John Carter, Sohrab also leads the Back to Barsoom campaign, aimed at educating the public about ERB and John Carter.