Sonja Hastings

Sonja Hastings is a software sales recruiter and the founder of Optimal Sales Search, a boutique recruiting firm focused on helping B2B technology companies hire proven revenue producers.

For more than two decades, Sonja has worked with software and SaaS companies to recruit high-performing sales talent, including Enterprise Account Executives, Sales Leaders, Sales Engineers, Customer Success Leaders, and Product Marketing professionals. Her work centers on companies selling complex technology into business buyers, often in competitive markets where execution and deal ownership matter.

Unlike generalist recruiting firms, Optimal Sales Search focuses specifically on software sales recruiting. This specialization allows Sonja to quickly identify candidates who understand long sales cycles, multi-stakeholder buying processes, and the discipline required to close enterprise deals.

Over the course of her career, Sonja has partnered with founders, CEOs, and sales leaders at growing technology companies to help build revenue teams capable of scaling from early traction to sustained growth.

Her approach to recruiting emphasizes clarity and accuracy. Rather than relying on assumptions or hype, she focuses on understanding the realities of a role and matching candidates whose experience aligns with the demands of the job.

Based in California, Sonja works with software companies across the United States that are looking to hire experienced sales professionals who can own deals, navigate complex buying environments, and drive measurable revenue results.