Sherrema Pearson

My work experience, education and love for marketing have equipped me with a fundamental understanding and passion to engage customers, build relationships and ultimately increase bottom line results.

As a marketer I am always asked questions about the influence that marketing efforts have on a business. My response is always that EVERY business should be marketing at some level. The most befitting marketing tactic for your business is never a simple answer if you are seeking an effective marketing solution.

Today’s marketing environment can encompass many variables. To evaluate efforts successfully will require an analysis of a multitude of variables that cannot be summed up easily. Some examples include competitors, market position, government policies, geography, price point, etc….each play an important role in the success of your marketing efforts.

There are mass marketing functions that may be feasible for your business. Remember that the evolution of the internet has introduced a 24/7/365 approach to doing business.

One element that should stay at the forefront of every marketing decision is the customer. As a customer-centric marketing professional, never forget the customer is the central point for all marketing efforts and build around that concept. By understanding the fundamentals of customer relationships you can focus on why customers buy from you and what problems you solve for them. This approach if done adequately has the potential to increase your customer’s loyalty.

When considering building your marketing campaigns, I recommend asking crucial questions first to ensure you are headed in the right direction. Some key marketing efforts include social media channels, digital technology, promotional programs, Search Engine Optimization, and direct mail campaigns.

Remember that marketing is a never ending process and you should continually evaluate efforts to measure effectiveness and ultimately ensure you are headed to the pinnacle of success.

Live, Laugh and Love!!!