Sandi Preston

I am a strategy director at an advertising agency.

But that title alone doesn't offer much insight into what it is that I actually do.

To have a little fun, I often tell people that I engineer light bulbs.

That's more of a metaphor than it is a lie.

Coming up with communication ideas requires quite a bit of creative engineering. Every idea that i have ever conjured, written, and presented involved sourcing material for the idea, configuring and reconfiguring its inner workings, and screwing and unscrewing until the perfect fit illuminates everything.