Spyridon Kagkas

Digital Marketing Strategist, Destination Specialist, and Volunteer Coordinator in Athens, Greece

Spyridon Kagkas

Digital Marketing Strategist, Destination Specialist, and Volunteer Coordinator in Athens, Greece

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In my years progressing through positions with increasing responsibility, I have seen the impact that digital marketing may have in helping an organization achieve its goals.

The global digital transformation began very near the beginning of my career, allowing me to get in-depth and hands-on experience at the beginning of all these rising trends. I have had the opportunity to study the transitions and advantages of new digital marketing channels, to understand their impact on branding, sales, spending effectiveness, and target setting. Utilizing digital tools like social ads, landing pages, and retargeting, I’ve helped brands create and simplify the user journey, while heading toward each campaign target, improving efficiency and effectiveness for bookings and sales up to 30% while reducing cost per action.

However, every user is different, and every target requires a unique approach. It requires the kinds of analytical thinking, innovative strategies, and testing that I love to do, because of so many projects that I have seen succeed and fail. These are qualities that I’ve gained through my education and professional experience. They drive me to be always on my toes to develop strategies and campaigns that make an actual impact.

aka Σπυρίδων Κάγκας

  • Work
    • This is Athens
  • Education
    • University of Piraeus
    • National and Kapodistrian University of Athens
    • Canterbury University