sreejesh ks
seo, digital marketing, and google analytics in Thrissur
Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as Search engines. Websites. Social media.
Types of digital marketing.
Paid search.
Paid search — also known as pay-per-click (PPC) advertising — typically refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click and can be tailored to appear when certain search terms are entered.
Search engine optimization (SEO).
SEO is the process of optimizing the content, technical setup, and reach of your website, so your pages appear at the top of a search engine result page for a specific set of keyword terms.
Content marketing.
Effective content marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are looking for information. When you offer content that’s relevant to your audience, it can establish you as a thought leader and a trustworthy source of information.
Social media marketing.
Social media is everywhere, so your business must be active on several different platforms. However, the key to effective social media marketing goes far beyond simply having a few social media accounts.
Email marketing.
After more than two decades, email is still the quickest and most direct way to reach customers with critical information. Today, successful email campaigns must be incredibly engaging, relevant, informative, and entertaining to not get buried in your customer’s inbox.
To succeed, your marketing emails should satisfy five core attributes. They must be:
- Trustworthy
- Relevant
- Conversational
- Coordinated across channels
- Strategic
Timing and scheduling are important — don’t bombard customers’ inboxes with repetitive or irrelevant messaging, or they could hit the unsubscribe button.
Mobile marketing.
Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important — two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week — but mobile is also very nuanced considering its intimate nature.