Writer. Researcher. Connector. Optimist.
I am about making connections, solid research and shiny, good writing – of every kind. Whether with television scripts, academic research, website content, lifestyle articles or press releases, I find immense joy in paring down complex ideas into eloquent prose. Whether I am leading content design and strategy for Junglistan, one of the biggest campaigns led by Greenpeace India, or facilitating design research for a major telecom company, I enjoy deep diving into projects with passion and giving free rein to my boundless curiosity. Having worn many hats in my career – producer, public relations executive, content manager, journalist, researcher and marketing manager, all aspects of communication clearly fascinate me. I have been featured as a panelist on Agenda, a current affairs show on Deutsche Welle, Germany's international broadcaster and my writing has appeared in publications such as JetWings, Marie Claire, Brainwave and other print and online media. My doctoral research deals with patterns of mobile phone use by low-income migrant workers.