Srinu rao

Bad reviews are always the biggest headache for Amazon sellers. For FBM sellers it is very important to reduce shipping costs : while Amazon manages very high volumes obtaining low prices for the fast delivery, FBM will have to compare prices and services of the different couriers, in order to get the best service at the lowest price.

While the Buybox algorithm evaluates each seller's past performance with regards to criteria such as on-time delivery, propensity to cancel orders, and feedback rating, the algorithm also rewards the seller that choses to use Amazon's Fulfillment by Amazon (FBA) program.