Kratz

Social Media Manager in Staten Island, New York

Stacey Kratz is a dedicated, dynamic communications professional with 10+ years’ experience driving social media / advocacy campaigns, as well as a proven track record increasing awareness and growth in both the non-profit and for-profit arenas.

In her current role as Digital Strategist for AARP NY, Stacey has not only developed but also managed the organization’s digital brand reputation, greatly enhancing its impact on 2.6 million members, legislators, and media throughout New York State.

Stacey specializes in using social media to advance AARP’s advocacy agenda, targeting legislators/ journalists in particular with specific strategies designed for maximum effect. In the past year, 25% of AARP’s media hits were garnered using Twitter as a pitching tool to reporters—a significant boost to its advocacy effort.

Additionally, her social media strategy helped advanced the passing of New York City's affordable housing plan as well as paid family leave legislation in New York State.

As a consultant for HITLAB, a healthcare innovation and teaching lab, Stacey developed a digital brand strategy that elevated the company’s visibility, positioning it as a unique and valuable resource in the healthIT and mHealth industries.

With genuine passion for social media and the good it can do, Stacey shares her knowledge regularly with a wide variety of audiences. She has trained more than one hundred communication and advocacy professionals, spokespeople, staff, executive board members, and lead volunteers—helping them achieve their goals with improved, effective social media skills.

In addition, Stacey has presented a social media “best practices” workshop to Governor Andrew Cuomo’s staff, as well as employees from several state agencies. She has also spoken on social communications at the Center for Nonprofit Success, Con Edison, ACUU, Big Brothers, Big Sisters, and Reunion Latina. She is always looking for consulting opportunities or a chance to grab coffee and talk social.