Enhancing sex-positive attitudes and sexual well-being since 1972.

The Horea family started the Stag Shop business at 7 King Street in Waterloo, Ontario in 1972 under the name "Stag Novelties' Books". Stag Shop's first location offered a diverse range of gag gifts, novelties and mild sexual aids. The first Stag Shop location also built a reputation for carrying a wide range of beautiful Halloween costumes. In fact, crowds of customers would line up to get a peek at the store's new costume offerings during the Halloween season. While the Stag Shop still maintains its reputation for carrying a bevy of Halloween costumes, they are now known for carrying so much more!

The Stag Shop has made phenomenal leaps since the Horeas first started growing their business and branding the Stag Shop name in Waterloo, Ontario. The next generation of Horeas have worked aggressively to continue the Stag Shop legacy and grow the Stag Shop brand. With its family origins, the Stag Shop maintains that integral family approach in its daily operations.

The public taboos against sexy novelties made progress difficult for the Horea family when they first began, but they persisted in their belief that sexy meant fun. Through their determined effort, the Horeas created an environment that is pleasant and tasteful.

Today, the Horea family have built an empire of adult fun stores and continue to offer a comfortable and convenient shopping experience for both men and women from all walks of life.