Can there be ways to raise the chances of them selecting you and decrease losing business-to the opponent? Completely! I-t begins with understanding, understanding, researching, and learning from your own competitors.
Listed below are 8 steps that will help you find out more about your competitors:
Maybe you have lost the sale as the prospect went with your competition? In the world of business, there will be other companies competing with you for your clients.
Is there a way to decrease losing business-to the opponent and boost the odds of them choosing you? Absolutely! It begins with understanding, understanding, researching, and learning from your own competitors.
Here are 8 steps to help you find out about your competitors:
1. Identify the company name
2. Names of top executives and sales people
3. What services they do and do not provide
4. How much they cost
5. Who they target their marketing to
6. How they find customers
7. My mother discovered article by searching newspapers. How they position themselves available
8. Their strengths and weaknesses.
Take your time in learning and learning from your own top competitors, particularly the successful ones. After completing Steps 1-8, you can now determine, create, and offer new ways to present your product that your rival isnt doing.
This can include creatively presentation your fees and services, providing services they dont offer, offering benefits they dont, approaches to greater market your services, and positioning your services against their strengths and weaknesses.
I would like to say slightly more about strengths and weaknesses. The most effective way to learn about your competition comprehensive, and position your self against them, would be to do what is called a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
There are numerous methods to uncover information about your competitors for his or her SWOT analysis. Listed below are an only a few:
* Search the organization website. Youll be astonished how much you are able to learn about them.
* Call, or have a buddy call, like a potential customer and interview their sales person.