Email Marketing in the United States
Getting Started With Email Marketing
Picking Out An Email Marketing Platform– Choosing an email marketing platform is very important. You want to make sure you pick the right one, as switching from one platform to another is very time-consuming. You’ll have to learn how to use the new program, rebuild all your campaigns, swap out all the opt-in forms and reimport your lists.
Collecting Email Addresses – List building is the next major step. You’ll need the recipients to market too. This is done through opt-in forms, customer data, manually collected emails and other tactics. There’s also some laws (CANSPAM) that you’ll need to be aware of.
Building Campaigns – Once you’ve got the email marketing platform and your mailing list, it’s time to build campaigns. There’s tons of options here, ranging from opt-in drip campaigns to reoccuring newsletters.
Testing and Improving Email Campaigns – Email marketing campaigns should constantly be tested and improved. You’ve got tons of tools for this, too. Including split testing tools, onsite analytics and conversion rules and more.