bob steelhammer

eCommerce & Digital Marketing

It’s no longer just about awareness or conversion, it is all about customer-creation, retention and customer long-term value

• It’s not a new way of business, it’s a new way of thinking, using a new set of tools, a new approach
• Putting customers in the driver’s seat - with more information, more choices
• Making it “insanely” simple for your customers
• Approaching business problems from your customers perspective

Bob has over 20 years of experience in eCommerce, digital marketing, corporate strategy, and strategic consulting. He has been the chief web executive at companies such as AT&T, Cingular Wireless, Motorola, Silicon Graphics. He also oversaw eBusiness for IBM’s Technology Group. His consulting business has developed digital strategies, operating plans and improved EBITDA at companies such as Vonage, Vodafone, Office Depot, Petco and many more.

Bob has also led the online marketing, sales and launch of iconic products such as:

• MyWireles on Cingular.com and ATT.com – first full service online self-service telecomm site
• ROKR – first iTunes phone
• iTunes Razr - first iTunes flip phone
• iTunes Slvr
• iPhone

He holds a bachelor’s of science degree in Applied Economics from The University of San Francisco in San Francisco, California and a Masters Certificate in Project Management from The George Washington University in Washington D. C. Bob is an active and current general aviation pilot and has been flying since 1982.