eCommerce & Digital Marketing
It’s no longer just about awareness or conversion, it is all about customer-creation, retention and customer long-term value
It’s not a new way of business, it’s a new way of thinking, using a new set of tools, a new approach
Putting customers in the driver’s seat - with more information, more choices
Making it “insanely” simple for your customers
Approaching business problems from your customers perspective
Bob has over 20 years of experience in eCommerce, digital marketing, corporate strategy, and strategic consulting. He has been the chief web executive at companies such as AT&T, Cingular Wireless, Motorola, Silicon Graphics. He also oversaw eBusiness for IBM’s Technology Group. His consulting business has developed digital strategies, operating plans and improved EBITDA at companies such as Vonage, Vodafone, Office Depot, Petco and many more.
Bob has also led the online marketing, sales and launch of iconic products such as:
MyWireles on Cingular.com and ATT.com – first full service online self-service telecomm site
ROKR – first iTunes phone
iTunes Razr - first iTunes flip phone
He holds a bachelor’s of science degree in Applied Economics from The University of San Francisco in San Francisco, California and a Masters Certificate in Project Management from The George Washington University in Washington D. C. Bob is an active and current general aviation pilot and has been flying since 1982.