As the UK's leading telephone coach I can help you generate sales leads; maximise profitability and develop the skills of your team

Steer Development was founded by me in 2002 to provide bespoke training in the Retail Motor Industry. Working with many of the UK top 100 Dealer Groups we provide a range of services to recruit and train outstanding sales professionals and managers.

Car Sales Training

Working with managers and salespeople we coach the latest techniques enabling dealers to sell more cars and to maximise profitability

Customer Service Training

Competition in the after sales market is fierce so our training ensures dealers have the most efficient processes; the service and parts teams are trained on effective up-sell techniques. Our exceptional programmes add massive profitability; and develop customer loyalty through extended warranties and service plans

Telephone Sales Training

Our unique "Phone-a-Friend" programmed was designed to train sales executives to make effective prospecting calls on a daily basis. We have trained over 2000 people to contact over 40,000 prospects and to gain more than 12000 showroom appointments. Callers achieve an average 28% appointment rate from conversations; the on-going results are staggering generating sales appointments and incremental sales every week. Our telephone programmes include internal and corporate.

Motor Trade Recruitment

Building the right team and finding outstanding people falls under our "Casting Call" programme. A full assessment of individuals on a level playing field.
Steer Development are one of the premier Automotive Sales Training in the UK. We have a wealth of experience and a high profile client list of happy customers. Our services include:

Specialties: Car sales training, Customer Service Training, Telephone sales training, development of motor trade professionals, motor trade recruitment

If you're interested in what I do and would like to find out more, you can visit my website, and you can connect with me on Twitter, Facebook,