25+ years experience in Corporate Communications, some of them spent in building international teams for Facebook and Google entirely from scratch.

I specialise in crafting compelling, strategic narratives that elevate brands and drive business success. It's not PR for the sake of it, it's getting building blocks together.

I’m passionate about helping Entrepreneurs and Executives find their “why”, building high-performing global communications teams, guiding policy advocacy, and increasing brand visibility to tell engaging stories with long term impact and purpose.

My background in crisis management has empowered me to safeguard and protect brand reputation across diverse industries and geographies. I focus a lot on training and prevention, as the best managed crisis is the one which never happened.