Stephen Abbott

I create brand strategies. I capture stories and help organizations that strive to make the world a little bit better tell their story in the best possible way. It's a lot of fun, and a lot of hard work.

Over 20 years in, I still get inspired by the people I get work with. Visionary leaders, enthusiastic entrepreneurs, dedicated mom & pops, and standout employees.

I am always involved in ‘change’—start-up, growth, new products, new ideas or new management—and effectively managing people through the inevitable excitement and uncertainty that change brings. We work hard, and it can get uncomfortable sometimes, but we get through it. I rely on an approachable, refreshingly straightforward style that is appreciated by everyone. Well, almost everyone.

I have worked on well over 140 brands in my career—from grass roots organizations to Royal charities—experiencing a variety of industries and organizational styles first-hand. I've gained a healthy perspective on what is known as the soft side of business; capturing the excitement of visionary leadership while remaining grounded in realistic goals and being accountable to bottom line success. I am as comfortable in front of an international board of directors as I am working from strategy notes written on the back of a napkin.