Stephen Pickens

As the first hire at Kre8 Media, I managed TV and Digital Media for PokerStars.net North America, growing billings from $16 million to $40 million within 3 years. PokerStars was able to grow so dramatically due to aggressive negotiation, strategic and creative deal making, and intelligent optimizations, all talents that have since been applied to the growing roster of online brands that we oversee. I have directed the launches of successful direct response advertising campaigns for an impressive array of eCommerce businesses including zulily, QuiBids, Choxi (formerly nomorerack), Fiverr, BodyBuilding, Julep, Rover, TradeKing, Burial Planning, and DraftStreet. In my role as Vice President of Partnership Development, I seek to introduce Kre8 Media to advertisers that are eager to grow with an attentive and hungry marketing partner by their side.

I author the blog DigitalResponseTV.com, a resource for CMOs, CEOs, Marketing Directors, and Acquisition Directors interested in using TV to fuel growth for their online businesses.

Overview:

- 1st hire of 30 employee start-up media agency, responsible for diversifying client portfolio and adding $50 million in revenue

- 7+ years in progressive media planning & buying, advertising account management, and business development experience at leading acquisition marketing agency, working with internet companies such as PokerStars, zulily, QuiBids, Choxi (formerly nomorerack), Fiverr, BodyBuilding, Julep, Rover, TradeKing, Burial Planning, OnDeck, Nuts.com, Goodgame Studios, and DraftStreet

- Heavily focused on using data and analytics to guide customer acquisition across various channels such as Direct Response TV and Digital