Stephen Anderson

Rancho Mirage, CA

Stephen W. Anderson was raised in Palos Verdes, California. Growing up, basketball was his first love. After high school, he attended Brigham Young University on a 4 year full ride basketball scholarship, playing behind Danny Ainge of Boston Celtics fame. He graduated with a bachelor's degree in business management. From the time he was a young boy, all Steve ever wanted to do was to be a stockbroker, but he soon found that getting hired at the age of 20 with no sales experience in his background was virtuaally impossible. Through relentless persistence, he finally convinced a manager of the local PaineWebber office to hire him. His second year in the business at the ripe old age of 21, he was already earning over $1 million a year in commissions, bringing on 2 - 3 new clients a day his first two years in business. It was then he decided to return the favor by saying, Thank You PaineWebber in the bottom of the swimming pool.

Because of his phenomenal success he was asked to start speaking, sharing his expertise all over the United States and Canada some 220 days a year. Over the last 25 years, he has delivered over 2,000 seminars spanning 32 years sharing his expertise in Sales, Personal Marketing and Business Development. One of the most popular seminars he conducted was the “How to Be A Million Dollar Producer" seminar. Each attendee received a seminar workbook, 4 hours of great personal marketing and business development ideas plus this FREE t-shirt.

He was featured in “Registered Rep” magazine in 1984 in an article called,"Cold Call Cowboy”, and again in 1995 in"The Cowboy Rides Again”, documenting his meteoric rise to Million Dollar Producer status. It was then he was dubbed "The Cold Call Cowboy". As a result of his success, in 1985, he wrote a 60 page booklet, “How To Be A Million Dollar Producer” and as they say, the rest is history.

Cold Call Cowboy Productions was launched. As cold calling started to fade, the company changed to iMediaPro, and as we branched outside of the financial industry with clients in many industries, the name was changed to The Creative Juice in 2010. And in 2013 The Top Five Percent was created to help business owners and entrepreneurs grow professionally and personally.

Steve's been called one of the brightest marketing minds in business today and has been featured in many publications through the years including The Wall Street Journal, USA Today, Money Magazine

  • Work
    • CEO The Creative Juice
  • Education
    • Business management degree from BYU