Steve Kapur

Steve is a marketing executive with deep expertise in building integrated marketing platforms – leveraging disciplines across the marketing mix – advertising, PR, promotional marketing, digital, sports, and experiential marketing functions. He has a track record of success across many consumer categories – Food and Beverage (Seven-Up and Kraft), Travel (Hertz), and most recently Consumer Health Products (GlaxoSmithKline). He has a proven ability to develop a concept and build it into a complete brand activation platform. Steve has hands on experience with well-known entertainment and sports properties and celebrities. He has broad experience working with large and small retail customers and their respective selling teams to create collaborative, business building programs, to optimize results for both partners. Steve has broad experience leading large, cross-functional teams to pursue significant projects that change the status quo.